Introduction

At NorthForecast Update, we are committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy applies to all users of our website, mobile applications, and weather services.

By using NorthForecast Update, you agree to the collection and use of information in accordance with this policy. We encourage you to read this policy carefully to understand our practices regarding your personal data.

Information We Collect

We collect several types of information to provide and improve our services to you:

Personal Information

When you use our services, we may collect the following personal information:

• Contact Information: Name, email address when you contact us or create an account
• Location Data: Approximate or precise location information to provide weather forecasts
• Device Information: IP address, browser type, device type, operating system
• Usage Data: How you interact with our services, features used, time spent

Automatically Collected Information

We automatically collect certain information when you visit our website or use our app:

• Log data (IP address, browser type, pages visited)
• Device information and unique identifiers
• Cookies and similar tracking technologies
• Location data (with your permission)

Data Type	Purpose	Legal Basis
Location Data	Essential Service Personalization Provide accurate weather forecasts for your location	Consent, Legitimate Interest
Device Information	Service Optimization Analytics Ensure compatibility and improve user experience	Legitimate Interest
Usage Data	Analytics Improvement Understand how users interact with our services	Legitimate Interest
Contact Information	Communication Support Respond to inquiries and provide customer support	Consent, Contractual Necessity

How We Use Your Information

We use the collected information for various purposes:

• Provide Services: Deliver accurate weather forecasts and alerts
• Improve Services: Enhance user experience and develop new features
• Communicate: Respond to your inquiries and provide support
• Analytics: Understand usage patterns and optimize our services
• Security: Protect against fraud and ensure service security
• Legal Compliance: Meet legal obligations and enforce our terms

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our services:

• Weather data providers for accurate forecasts
• Cloud hosting services for data storage
• Analytics providers to understand usage patterns
• Customer support platforms for user assistance

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal obligations and court orders
• Protect our rights, property, or safety
• Prevent fraud or security issues
• Enforce our Terms of Service

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security assessments and monitoring
• Access controls and authentication mechanisms
• Secure data storage with reputable providers
• Regular staff training on data protection

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

For more detailed information about our use of cookies, please see our Cookies Policy.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Location Data: 30 days for service functionality, then anonymized
• Usage Data: 24 months for analytics and improvement
• Contact Information: As long as your account remains active
• Support Communications: 3 years for service quality and legal compliance

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions for countries with equivalent data protection
• Binding corporate rules for intra-organization transfers

Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

Third-Party Links

Our services may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.